ADIDAS ELBRUS WORLD RACE (aEWR) is an annual trailrunning event created by people with a passion for mountains and sports and aimed at the like-minded. ADIDAS ELBRUS WORLD RACE is annually held in the first week of August.

ADIDAS ELBRUS WORLD RACE — the first Russian trailrunning race with membership in the ITRA — International Trailrunning Association.


UTMB® — Ultra-Trail du Mont-Blanc® — confirmed the status of ADIDAS ELBRUS WORLD RACE as the qualification race for UTMB®. Now trailrunners living in Russia have a wonderful opportunity to gain qualification points for this epic race without leaving Russia!



Facts about Elbrus

Elbrus (5642) — is an emblematic mountain in the Caucasus mountain chain, located in south Russia between the Black and the Caspian Sea. With its 5642 meters (18 510 ft.) above the sea level, the western summit of Elbrus is the highest point of geographical Europe.

Elbrus has a volcanic nature explaining its distinct, “round” look of the mountain. Elbrus is dominating its surroundings with a whole of 4741 meters shoulder drop.

Elbrus area is dynamically changing — the region of Elbrus is traditionally popular for alpine skiing and mountaineering.


ADIDAS ELBRUS WORLD RACE is supported by adidas Outdoor. Trail running is an upcoming trend in Russia and adidas Outdoor offers a tough mountain challenge to the city runners.

adidas Outdoor: the athletic brand in the outdoors adidas has a long history in outdoor, going back as far as 1978, when adidas and climbing legend Reinhold Messner developed a new generation of boots which he used to reach base camp on his way to becoming the first man to climb Mount Everest without artificial oxygen. With this heritage and the projected growth in the outdoor sports sector, adidas has invested in building an authentic and performance-orientated outdoor market position.

aEWR Organizer

ADIDAS ELBRUS WORLD RACE is organized by “Alpindustria”, leading Russian outdoor retail chain and professional mountaineering tour operator with a network of experienced guides and expertise in mountaineering and mountain security in the Elbrus area.

The aEWR organization is a team of event specialists, mountain guides and international volunteers connected by a passion for mountains and the motivation to make a great event.

aEWR President — Sergey Zon-Zam — mountaineer, high mountains guide, creator and owner of the Russian market’s leading outdoor retail chain “Alpindustria”.

aEWR Race Director — Ivan Kuzmin, Ski-Orienteering World Champion, adventure racer, director of several International sport events – FIS ski races, adventure races and IOF orienteering races.